The Meaning of ‘Morfar’

Argentine Spanish is strewn with words and colorful phrases from Lunfardo, a rich vocabulary born on the streets of Buenos Aires in the second half of the 19th century. Now considered a fixture of the Spanish language in Argentina (especially in and around Buenos Aires) and Uruguay, linguists cite the use of Lunfardo as a defining characteristic of the Rioplatense dialect.

morfar - Lunfardo

In Lunfardo, the word “morfar” means to eat, especially in a hearty, voracious or gluttonous manner. Other possible informal English translations of the word include to get some grub, to get some chow, to chow down, to devour, to wolf down, to gobble (down) and to scarf (down).

In soccer (football) slang, morfar can also be used to indicate that a player hogs the ball.

It’s said that the verb “morfar” stemmed from the French slang word “morfer” meaning—not surprisingly—to eat, although it’s highly likely that both the French and Lunfardo terms arose from the Italian dialect word “morfa,” meaning mouth.

Related words in Lunfardo:
noun morfi: food, grub, chow
noun morfón: glutton, pig, hog

Usage example: Ese chabón es un morfón, se queda con la pelota. // That guy’s a ball hog. He keeps the ball for himself. (He never passes the ball.)

Éstos van en limusina y no tienen para morfar. // These guys ride around in a limo, but they’ve got nothing to eat.

The song Yira yira by the popular 90s Argentine rock band Los Piojos features the word “morfar” in the lyrics.

Cuando rajés los tamangos
buscando ese mango
que te haga morfar
la indiferencia del mundo
que es sordo y es mudo
recién sentirás.

Verás que todo es mentira
verás que nada es amor
que al mundo nada le importa
yira, yira…

Aunque te quiebre la vida
aunque te muerda un dolor
no esperes nunca una mano
ni una ayuda ni un favor.

The High Cost of a Bad Translation

Pay now or pay later. In the world of translation, this saying certainly rings true. Some translation buyers—more concerned with the bottom line than with quality—look for the cheapest translation possible without considering the potential fallout from a translation done for a rock-bottom price. A poorly translated text could tarnish a company’s hard-won corporate image or negatively affect sales, but, in the worst-case scenario, a bad translation could lead to injury or even death.

Translation buyers wooed by low-budget translations don’t always realize that they’re likely sacrificing quality for price. Cheap translations are often performed by inexperienced or unqualified translators or those who hope to garner more clients by translating into languages other than their mother tongue. Some translation buyers bypass human translators altogether, opting to plug their text directly into online machine translation tools such as Google Translate. The results of translations by rookie translators, non-native translators and machine translation tools can be disastrous in certain situations.

The following types of translations require the utmost care and should never be left in the hands of a second-rate translator or a machine translation tool, as doing so could invite catastrophe:

  • Sales and marketing texts requiring both linguistic and cultural understanding
  • Patent translations or other technical literature where accuracy carries great importance
  • Medical and pharmaceutical texts, particularly when such information may mean a matter of life or death
  • Legal texts such as contracts, court orders, and wills, where any error in the text may have profound legal implications
  • Any text that represents the public face of your business or organization, including websites, brochures, manuals, etc.

Companies work tirelessly to cultivate a particular image, but the results of that hard work can evaporate quickly with just one major gaffe. Websites marketing products and services can’t afford to take a lax approach to linguistic blunders. According to an article published by BBC News, UK-based online entrepreneur Charles Duncombe found that “an analysis of website figures shows a single spelling mistake can cut online sales in half.” It makes one stop to think about the potential impact of error-free yet awkwardly-expressed language, or text that flows and works well in one country and culture, such as Spain but not in others, such as Mexico or Argentina.

Inexperienced translators and machine translation tools also lack the ability to fine tune the text based on cultural nuances. The success or failure of a print ad or online marketing campaign rides on the text’s ability to connect with the target audience, and culturally inappropriate aspects of a translation will stick out like a sore thumb to native speakers. Regardless of the technological advances made, machine translation will never learn to pick up on the cultural undertones and subtleties at play in language. Jokes, idioms and wordplay are largely lost on tools such as Google Translate, which fail to capture the “flavor” of the text.

It’s worth mentioning that bad translations can have an impact on more than just the company’s bottom line. Inaccurately translated testimony in a court case could lead to an undeserved conviction; a translation error on a prescription drug label could have life-threatening consequences for a patient; and badly translated instructions in a machine manual could spell injury or death for a factory worker.

Businesses and organizations that prioritize their investment in a high quality translation of their documents, website, etc. project an image of professionalism and integrity, and they ensure the health and safety of those who rely on the company’s products or services.

STATS: English, Spanish and Portuguese on the Internet

English, Spanish and Portuguese comprise three of the top five languages on the Web. Let’s take a look at some statistics reflecting these languages’ influence on the Internet.

English

  • Number of native English-speaking users on the Web: 565.0 million (as of May 31, 2011)
    % of English-speaking Internet users with respect to total population of English speakers: 43.4%
  • User growth from 2000 to 2011: 301.4%
  • Percentage of total Internet users: 26.8% (Overall ranking among top 10 languages: #1)
  • % of websites available in English (as of December 31, 2011): 56.6%

Spanish

  • Number of native Spanish-speaking users on the Web: 165.0 million (as of May 31, 2011)
  • % of Spanish-speaking Internet users with respect to total population of Spanish speakers: 39.0%
  • User growth from 2000 to 2011: 807.4%
  • Percentage of total Internet users: 7.8% (Overall ranking among top 10 languages: #3)
  • % of websites available in Spanish (as of December 31, 2011): 4.6%

Portuguese

  • Number of native Portuguese-speaking users on the Web: 82.6 million (as of May 31, 2011)
  • % of Portuguese-speaking Internet users with respect to total population of Portuguese speakers: 32.5%
  • User growth from 2000 to 2011: 990.1%
  • Percentage of total Internet users: 3.9% (Overall ranking among top 10 languages: #5)
  • % of websites available in Portuguese (as of December 31, 2011): 2.0%

A quick analysis of the numbers points to the following facts that translation buyers should be aware of:

» Figures show that there’s still a great deal of room for growth among all three languages, in terms of the number of users and the amount of content available. Although English leads the charge as the “language of the Web,” not even half of all English speakers are on the ‘net, and Spanish and Portuguese lag even farther behind. As the economic outlook continues to improve in Latin America and Brazil, user growth among speakers of Spanish and Portuguese should be particularly strong.

» Despite an explosion in the number of Internet users among the Spanish and Portuguese-speaking populations over the last decade, access to content in those languages remains severely limited. Those businesses looking for a competitive edge will invest in translations of their web content into Spanish and/or Portuguese.

Statistical data courtesy of Internet World Stats and Wikipedia

More information on the English Language
More information on the Spanish Language
More information on the Portuguese Language

 

How to Handle Client Feedback about a Translation

As the great Latin proverb reminds us, To err is human. Inevitably, there will come a time when – in your capacity as a professional translator – you will make a mistake. On the flip side, clients may demand changes to your translation or, worse, ask for a literal translation of the text, in which case maintaining the integrity of the translation while keeping your client happy may pose a significant challenge. Learning how to deal with clients in a diplomatic fashion in either of these scenarios is an important skill for translators.

When a mix-up, error or disagreement occurs, consider applying the following three rules:

1) Own up to the error;

2) Tell the client you’re sorry;

3) Try to make things right.

Additional points for dealing with client feedback:

» Never respond to a client in anger or frustration. It’s easy to fire off a nasty email or phone call when you’re in the heat of the moment. Take a few hours to collect yourself (or wait until the following day) before addressing the problem.

» Ask the client to point out the specific problem areas in the translation. It’s difficult to improve upon your work if the client doesn’t offer examples of quality issues.

Keep in mind that clients (even non-native speakers) who are well-read on the translation’s topic will likely have intimate knowledge of the vocabulary used within a particular field; in this case, the client’s feedback about terminology may well prove to be valuable. However, when the client insists on changes that badly mangle the translation, politely and gracefully point out that you’re a professional linguist, trained to craft natural-sounding, readable text for native speakers of your language. In situations where the client’s changes are stylistic and do not affect the quality/correctness of the translation, it may be best to bow to his or her preferences.

» Don’t take business issues personally. Stay calm and professional, and try to place yourself in the client’s shoes.

» In some cases, when you simply can’t see eye to eye with your client, the best course of action may be to part ways. Not all clients are a good fit.