The FIFA World Cup – soccer’s premier sporting event – is coming to African soil for the first time in history. South Africa will play host to 32 national soccer teams and 350,000 foreign visitors during the month-long event, requiring that both linguistic and cultural barriers be bridged for the global cast of players, organizers and fans who will be in attendance.
Demand for website localization, translation, editing and voice-over projects has increased exponentially in advance of the international sporting event. Written translations for the World Cup are mandatory for each of the 11 official languages of South Africa, in addition to the languages of the participating teams. In an effort to reach as many fans as possible, the World Cup website has been translated into Arabic, English, French, German, Spanish, and Portuguese.
Organizers predict that 450 to 500 million viewers from around the globe will tune in to this year’s World Cup.
For more information, see this article at Global Watchtower.
Here are some of the top language-related stories from the last month:
1. The recently elected president of Costa Rica, Laura Chinchilla, sports an animal last name. Could the warm and fuzzy appeal of her name have helped her to get elected?
2. As part of the state’s new comprehensive immigration reform, Arizona now requires that any teacher instructing students in the English language speak without a heavy accent.
3. Renowned scientist Stephen Hawking ponders what sort of language humans would require to communicate effectively with extraterrestrials should they one day make contact with our planet.
4. Bad translations are the order of the day. A recent diplomatic visit to Washington D.C. by Mexican President Felipe Calderón was marred due to lackluster interpretation of his comments by a substitute interpreter.
5. The Eurovision Song Contest is perennially plagued with bad English translations, and this year was no exception.
6. Icelandic-English translators can barely keep pace with the flood of financial documents resulting from Iceland’s economic collapse.
For more information, visit this article at The World.