Why invest in a Spanish Translation?

A well-crafted, professional Spanish translation will help a business communicate with the Hispanic community and reach the most rapidly expanding market in the United States. There is little doubt about the ever-growing influence of the Hispanic demographic in the U.S. According to the latest data from the U.S. Census Bureau, Latinos comprise 16.3% of the population for a total of 50.50 million people. Furthermore, Latinos are projected to account for almost 25% of the total U.S. population by the year 2050. U.S. Given the Latino segment's incredible growth, size, and increasing purchasing power, businesses and organizations cannot afford to ignore this portion of the population.

Though billions of dollars are spent each year on marketing to U.S. Hispanics, a great deal of advertising steers customers to either an English-only website or a Spanish minisite with limited information. Marketing studies show that most U.S. Hispanic consumers prefer to receive information in Spanish, and organizations that consider this preference will realize the greatest benefit from their marketing campaigns.

Access to education, legal, and health care services is critical and, in some cases, may even be a matter of life or death. In order to provide the very best treatment, education, and support to Spanish-speaking clients, a service provider should make written materials available in Spanish. In many cases, offering Spanish versions of materials is not just an ethical consideration; federal laws require government-funded organizations to provide language access for those with limited English skills.

The Reach of the Spanish Language

Spanish is the most widely spoken of the Romance languages, both in terms of the number of speakers and the number of countries in which it is the dominant language. Besides being spoken in Spain, it is the official language of all of South America except Brazil and Guyana, the six republics of Central America, plus Mexico, Cuba, the Dominican Republic, and Puerto Rico.

Additionally, Spanish speakers are found in parts of Morocco and the west coast of Africa, including Equatorial Guinea. In the United States, Spanish is widely heard in Texas, New Mexico (where Spanish is a de facto second language alongside English), Arizona, and California, as well as in large urban centers such as New York City, Philadelphia and Miami.