Hispanics/Latinos in the United States

Stats and facts

50.5 million

According to 2010 U.S Census, the Hispanic population grew by 43 percent, rising from 35.3 million in 2000 to 50.5 million in 2010, making people of Hispanic origin the nation´s largest ethnic or race minority. Hispanics constitute 16 percent of the nation's total population. More than half of the growth in the total population of the United States between 2000 and 2010 was due to the increase in the Hispanic population.

Source: U.S. Census Bureau, 2010

The Hispanic/Latino Market

The buying power of Hispanics exceeded $1 trillion in 2010, and the population includes a significant number of high-income households. With an estimated buying power of $616 billion, Latinos of Mexican heritage represent the single most influential segment of the Hispanic market. By 2015, Packaged Facts forecasts the buying power of the Latino population as a whole will reach $1.3 trillion.

Source: Hispanically Speaking News.

Language Preference

For years marketers have been focusing on whether Hispanic consumers are acculturating vs. assimilating. We are beginning to see a new phenomenon occurring among Hispanics in the U.S.: Retro-Acculturation. With the rapidly growing number of Hispanics in the U.S., many Spanish speaking consumers are increasingly holding on to their language and customs. In many cities throughout the U.S., Spanish dominant consumers are able to live and work without having to learn English or give up their culture and traditions.

Spanish Language in Internet

Hispanics spend more than 14 hours online a week.

Spanish has earned a place among the top three most widely used languages on the Internet. Trailing behind English and Chinese, it’s estimated that 136 million users – or roughly one third of all Spanish speakers – communicate and consume content on the web en español. Spanish speakers account for eight percent of the world’s total population of Internet users.

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Hispanic Origin

Central American 70.9
Mexican 63.0
Guatemalan 2.1
Salvadoran 3.3
Other Central American 2.6
South American 5.5
Caribbean 15.5
Cuban 3.5
Dominican 2.8
Puerto Rican 9.2
All other Hispanic 8.1

Notes:
1)  The “Other Central American” group includes people who reported “Costa Rican,” “Honduran,” “Nicaraguan,” “Panamanian,” Central American Indian groups, “Canal Zone,” and “Central American.”
2)  The “South American” group includes people who reported “Argentinean,” “Bolivian,” “Chilean,” “Colombian,” “Ecuadorian,” “Paraguayan,” “Peruvian,” “Uruguayan,” “Venezuelan,” South American Indian groups, and “South American.”
3)  The “All Other Hispanic” group includes people who reported “Spaniard,” as well as “Hispanic” or “Latino” and other general terms.

Source: U.S. Census Bureau, 2010

Top 10 States by Hispanic Population

Source: U.S. Census Bureau, 2010

Top 10 States by Hispanic Numeric Increase

Source: U.S. Census Bureau, 2010

Median Household Income

Source: U.S. Census Bureau, 2010

Spanish in the World

• Some countries or areas with significant Spanish-speaking populations include Andorra, Argentina, Belize, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, France, Gibraltar, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, the Philippines, Puerto Rico, Spain, Uruguay, the United States and Venezuela.
• Over 350 million people in the world speak Spanish as their first language. If we include the number of people who are fluent in Spanish as a second language, the total number of Spanish speakers in the world is well over 400 million people.
• Spanish is one of the six official languages of the United Nations.
• Spanish is the second world language as a vehicle of international communication and the third as an international language of politics, economics and culture.
• Currently, there are more than 160 million Internet users in Latin America (including Brazil, a Portuguese-speaking country).

Articles

Hispanic or Latino? - Latinos and the Nonprofit Sector - The Use of Neutral Spanish for the U.S. Hispanic Market - History, Culture and Importance of Hispanic Americans - The Future of Spanish in the United States - Marketing to Latinos through Social Media - Hispanic Employees in the Workplace